AI that works with your team.
Most businesses know AI could help. Few know where it fits, or how to bring it in without upending the people who do the work. That's my job. I find where AI makes the work better, figure out how it fits the way you run, and build it to work for the team you already have.
I'm also open to leadership roles, fractional or full-time, as Chief of AI, COO or CEO, depending on what the business needs.
We'll walk through how your company runs today. You'll leave knowing where AI fits in your business and where I'd start.
AI inside the work, owned by one person.
I spent a decade signing refinery permits. If something went wrong on my job, it was my name on the paper. I run AI the same way. Anything that talks to your customers gets a script, a limit, and a human it hands off to before it goes live.
I'm based in Alaska and the work is remote.
My own companies first.
Everything I'd build for you, I run on my own businesses first, and I rebuild it whenever something better comes out. If you own a trade shop, skip this and start at hookedline.com.
Hooked Line
The AI front desk that answers the phone for trade shops. I built the call flow, the emergency scripts and the demo line. Anyone who smells gas hears one fixed instruction and a human gets dialed before anything is booked. The first Kenai Peninsula shop is being set up now.
Ivarly, my chief of staff
An AI system that runs my day from a small computer at home. It triages my inbox three times a day, and whatever it leaves unread is something only I can answer. It owns my calendar too. It books, moves and defends my time, and it asks before it invites anyone. At home it keeps the family side running: the shared grocery list, reminders, trip plans.
I reach it from my phone by text or voice. A heartbeat keeps it checking on itself between conversations, and it hands work to a team of agents, one of which runs Hooked Line's daily operations. Every morning it gives me the real numbers. When the data isn't there, it says "no report" instead of guessing. It started life as Dex. I renamed it Ivarly in October.
Same-morning deal underwriting
For BlissBase Ventures, a real-estate company I co-run, an agent called Boaz underwrites our leads before a person looks at them. It pulls the county assessor and recorder cards first, then the rent and sales comps. A dead deal gets closed with the fact that killed it. A live one gets three offers, cash, novation and creative terms, each priced to the same cash-flow floor. Nothing goes out until I send it.
An early-morning deal feeder
For Arctic Acquisitions, a wholesale company I founded, I built a job that ran at 4:45 every morning. It swept for-sale-by-owner listings and trustee sales, kept leads showing at least two signs of a motivated seller, and underwrote the best of them. By the time I was up, one message was drafted and staged for a one-tap approve. Sending and signing stayed with a human, by rule.
A decade of refinery operations
Turnarounds with crews of up to 200. I signed the permits and owned whether everyone went home safe. Industrial firefighter, then rescue instructor. It's why guardrails come first in everything I build.
From first call to running.
- A 30-minute callYou tell me how the company runs and where it's stretched. I tell you honestly whether bringing me in is worth it, and in what role.
- A look under the hoodI map the repeat work and pick the first build: the one that saves the most hours with the least risk.
- Build and testI build it against your real tools and test it hard before anyone outside the company touches it.
- Hand it overYour team runs it, I watch the numbers, and we pick the next one.
If you want AI doing real work in your company and someone accountable for it, let's talk.
Book a 30-minute call