I went from a secure career in oil and gas, industrial firefighting and confined-space rescue to walking away to build businesses. Now I'm blessed to help founders and leaders improve their mindset and self-talk, and bring AI into their businesses.
30 minutes on video. You leave with one next step.
I grew up in Alaska and spent about a decade in oil and gas, most of it at a refinery. During turnarounds I supervised a unit, signed the permits, and owned whether my crew went home safe. I trained as an industrial firefighter and in rescue, then became the instructor. That's where I learned to lead: fast decisions, clear standards, written procedures, and no shortcuts on safety.
By every outside measure, I'd made it. Inside, I was dying. I'd let bad managers and loud coworkers tell me who I was, and I believed every word. When God broke through, the first thing that had to change was how I talked to myself. Then I walked away from the career to build.
I've built since then, buried two businesses, and kept building. What I do now is help people see the potential God put on them, and the small idea that's worth chasing, and get it moving. Sometimes that's a conversation about the voice in your head. Sometimes it's an AI system that takes repeat work off your team. Usually it's both.
Grew up in Alaska.
Death and life are in the power of the tongue, and those who love it will eat its fruit. (Proverbs 18:21) Words shape what you believe. What you believe shapes what you go after, what you protect, and what you walk away from.
Most people never question the voice running in the background. They figure it's telling the truth. It isn't. It's a habit, and habits change. It starts with discipline over your own words: catch the sentence, refuse the ones that shrink you, and replace them with words that match who you are and what you're responsible for.
Speak Life, applied to AI.
Same discipline with AI. Talk to it loosely and you get noise. Be clear about the work and you get it finished. Done right, it gives the people you already have room to do their best work instead of replacing them.
The work is moving. The voice in your head isn't. We find the sentence that's running you and swap it for one that matches what's real and what you're responsible for.
Then we pick the next hard thing, and you leave knowing your next step. It's a conversation, not a program.
I find where AI fits the way your team already works and build it in, with guardrails on anything that touches a customer. It takes the repeat work off your people so they can spend their day on the parts that need them.
I'm also open to leadership roles, fractional or full-time.
Run an HVAC, plumbing, electrical, roofing or restoration shop, and the phone still follows you onto the roof and into the night? Start with Hooked Line. It's the AI front desk that answers on your existing number, sends emergencies to a human first, and emails you a summary of every call.
An AI front desk that answers the phone for trade shops, on the shop's own number, any hour. I built the call flow, the emergency scripts and the demo line.
Rule: Anyone who smells gas hears one fixed instruction, and a human gets dialed before anything is booked.
It triages my inbox three times a day and runs my calendar. It books, moves and defends my time, asks before it invites anyone, and gives me the real numbers every morning.
Rule: When the data isn't there, it says "no report" instead of guessing.
For BlissBase Ventures, a real-estate company I co-run, AI handles acquisitions and underwriting. It works the leads, pulls county records first, then rent and sales comps, and builds three offers priced to the same cash-flow floor before a person looks at the deal. It helps run the day-to-day operations of the business too.
Rule: Nothing goes out until I send it.
For Arctic Acquisitions, the wholesale company I founded, I built AI for both sides of the deal. Every morning it swept for-sale-by-owner listings and trustee sales, kept the sellers who showed real motivation, and underwrote the best of them. On the back end, it lined up buyers for the contracts and helped run the operations in between.
Rule: Sending and signing stayed with a human.
You tell me what you're building and where you're stuck. I ask questions, tell you straight what I see, and we leave with one next step. It's 30 minutes on video, with no pitch deck. If I'm not the right help, I'll say so.
No. There's no course and no program. It's a conversation with someone who's been in the hole and built his way out, and one next step at the end.
No. My faith shapes how I work and I won't hide it, but I won't preach at you either.
That's up to you. I firmly believe AI is a tool that makes people more productive and makes the work better, not a replacement for your team. Some owners use it so they don't have to hire as fast. Others use it to cut staff, and some big companies, Klarna for one, have already had to hire people back because AI isn't all the way there yet. I build it to free up time, back your people up, raise productivity, and let your team spend more of their day on the work that makes money.
I find where AI can make your business run better, work out how it fits the way your team already works, and build it in. I put guardrails on anything that touches a customer and stay until it holds up. You keep the accounts, the keys and the data.
Yes, depending on what the business needs, what it values, and whether I believe I can actually help in that role. I won't step into a seat unless I firmly believe I can bring real value and move the business forward. Bring me the seat you're looking to fill, fractional or full-time, and a first call will tell us both if it fits.
Owner-run home-service shops: HVAC, plumbing, electrical, roofing and restoration, usually 2 to 15 trucks, where the owner still carries the business phone. Hooked Line answers on the shop's existing number around the clock, sends emergencies to a human first, books or takes a message on ordinary work, and emails the owner a summary of every call. More at hookedline.com.
I grew up in Alaska. The work happens on video, so where you are doesn't matter much.
The idea, the team problem, the voice that says not yet. In 30 minutes we'll name what's in the way and pick one next step. If I'm not the right help, I'll tell you.
Pick the one that fits. 30 minutes on video, and you leave with one next step.